Our Story
The Challenge
In India, jewellery as a product has been traditionally associated with ornamentation and a store of value, often acting as collateral for loans or a safeguard against economic uncertainty. However, the non-integration with the modern financial sector and the lack of transparency, standardisation, and financial accessibility limits the potential of this asset class.
The Solution
Recognising the pain points, IGM’s promoters saw an opportunity to bring about
real change and incorporated IGM on 4 August 2023 as a bold initiative, aiming to integrate the
modern financial sector with India’s traditional gold and jewellery system — an area that had been
largely overlooked by contemporary financial practices.
The IGM Platform
IGM’s tech-driven platform provides transparent pricing, enabling customers to
access jewellery and bullion at honest market rates, free from the traditional markups imposed by
legacy retail structures. The platform democratises access to a broader range of jewellery and
enables gold monetisation along with investing in gold-linked financial products.
