Our Story
The Challenge
In India, gold as a product has been traditionally associated with ornamentation and a store of value, often acting as collateral for loans or a safeguard against economic uncertainty. However, the non-integration with the modern financial sector and the lack of transparency, standardisation, and financial accessibility limits the potential of this asset class.
The Solution
Recognising the pain points, IGM saw an opportunity to bring about real change and
incorporated IGM as a bold initiative, aiming to integrate the modern financial sector with
India’s traditional gold and jewellery system using technology — an area that had been
largely overlooked by contemporary financial practices.
The IGM Platform
IGM’s tech-driven platform creates a complete gold ecosystem and provides transparent
pricing, enabling customers to access bullion & jewellery at honest market rates, free from
the traditional markups imposed by legacy retail structures. The platform democratises
access to a broader range of jewellery and enables gold monetisation along with investing
in gold-linked financial products.
