GoldSense TM
Alongside the Elanzia platform ecosystem, IGM presents an invention that addresses one of the jewellery industry's most persistent and costly challenges: accurate, scalable, and affordable gold purity verification. GoldSense™ is IGM's proprietary AI Digital Karatometer — a breakthrough that renders existing XRF-based testing infrastructure obsolete for the majority of in-store and branch-level use cases.
The Technology Breakthrough
GoldSense™ uses conduction-based probing technology to analyse gold purity 7mm deep inside any article. This means GoldSense™ reads up to 14mm of composite material in 7mm + 7mm (two assessments), a depth that no surface-reading XRF machine can achieve.
The practical implication is profound: gold-plated items, hollow constructions, and composite metals that pass XRF surface tests are unambiguously identified by GoldSense™ — making it the most fraud-resistant purity testing instrument available in India today. This also renders testing without pinching, scooping or melting the jewellery thus retaining its form and shape.
GoldSense vs XRF
| Parameter | Conventional XRF Karatometer | IGM's GoldSense Karatometer |
|---|---|---|
| Technology | X-Ray Fluorescence (XRF) | AI-powered conduction probing — non-radiation |
| Depth of Analysis | Surface read only (~0.1–0.3mm) | 7mm penetration per probe; 14mm total (double-side) |
| Detects Gold Plating / Surface Fraud | Yes — but only surface layer | Yes — and sub-surface composition, eliminating plating fraud entirely |
| Radiation & AERB Compliance | Requires AERB certification, radiation shielding, dosimeters | No radiation. No AERB complexity. Simpler regulatory posture. |
| Unit Cost | ₹12 – ₹35 Lakh per unit | Significantly lower — enabling every-branch deployment |
| Portability | Bench-top, fixed installation | Mobile, handheld — usable at counter, at home, or on the field |
| Scalability Across Branches | Economically prohibitive at ₹12–35L+ per branch | One unit per branch is now financially viable |
| Suitability for Gold Loan / Old Gold Buying | Yes, but high-cost limits branch coverage | Yes — and with superior penetration depth for anti-fraud assurance |
| Certification Output | Purity reading only | AI-certified purity report — digital, time-stamped, shareable on WhatsApp & e-mail |
The Scalability Advantage for Jewellers & Gold Loan Companies
Today large jewellers & gold loan companies operate on extensive multi-branch network across the country.
Today, consistent gold purity testing at every branch using XRF technology is economically impractical — a single XRF unit at ₹12 lakh to ₹35 lakh means most branches either share equipment or operate without it or rely on traditional touchstone methods that offer far lower accuracy and are susceptible to manipulation and gold scraping.
GoldSense™ changes this equation fundamentally. Its significantly lower unit cost — paired with its mobile, handheld form factor — enables jewellers and gold loan companies to deploy one GoldSense™ unit with every salesman and branch. Since it is touch based, no gold is lost. The result is economical, standardised, AI-certified gold purity verification capability across the entire network, without the radiation compliance overhead of XRF installations.
Gold Sense Value
Old Gold Buying
Customers bringing gold for exchange receive an instant, AI-certified purity report at the counter. Sub-surface analysis prevents gold-plating fraud — protecting jeweller's margins on every old-gold acquisition.
In-Store Consumer Trust
Offer customers a real-time GoldSense™ purity demonstration on jewellery they are considering. The depth-ofprobe superiority becomes a powerful, differentiating trust-builder no competitor using XRF can match.
Gold Loan Facilitation
GoldSense™'s 7mm penetration depth meets and exceeds RBI-grade purity verification standards — with a digital, time-stamped audit trail for every assessment. You can now give loans with confidence.
Branch Audit & Certification
Periodically certify in-store gold inventory across all branches. The AI-generated certification report creates a documented chain of purity compliance for insurance, audits, and institutional verification.
Loan Against Jewellery
IGM is committed to bringing together the leading financial institutions of the country to facilitate and simplify the process of securing loans against gold and gold jewellery, providing the users with a centralised and transparent process of obtaining financing and related financial services.
Highlights
Security and Compliance
IGM partners exclusively with NBFCs, banks, and other gold loan providers authorised by the Reserve Bank of India (RBI), ensuring every option you see is from a trustworthy and regulated source.
Custumer-centric Approach
The evaluation and testing process of gold takes place in the customer’s presence on a portable revolutionary digital karatometer. Having the entire process video recorded, ensures transparency, and establishes trust.
Streamlining the Fragmented Markets
IGM aims to revolutionise the existing fragmented gold loan market worth Rs. 24 lakh crores, only 32–37% of which is organised, and the majority belongs to the unorganised financing vectors, subject to scams and other risks.