Redefining the

TRADE

Revitalising the

Artisans'

Revolutioning the

Ecosystem

Our  Offerings

Bullion and
Coins

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Gold
Jewellery

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Gold-linked Financial Products

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Gold
Monetisation

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Our  Vision

IGM’s vision is to revolutionise the bullion and jewellery market in India through technology and innovation.

IGM aims to:

Set a new standard of trust, transparency, and technological excellence, offering the most competitive prices and personalised experiences, all underpinned by a commitment to uniting stakeholders across the nation.

Establish itself as India's leading bullion network, rank within the top 5 jewellery e-commerce platforms, and create more touch points throughout the country than any other jewellers.


Remove the trust deficit that envelopes jewellery trade and bring institutional efficiency in a fragmented market.



Our  Story

The Challenge

In India, jewellery as a product has been traditionally associated with ornamentation and a store of value, often acting as collateral for loans or a safeguard against economic uncertainty. However, the non-integration with the modern financial sector and the lack of transparency, standardisation, and financial accessibility limits the potential of this asset class.

The Solution

Recognising the pain points, IGM’s promoters saw an opportunity to bring about real change and incorporated IGM on 4 August 2023 as a bold initiative, aiming to integrate the modern financial sector with India’s traditional gold and jewellery system — an area that had been largely overlooked by contemporary financial practices.


The IGM Platform

IGM’s tech-driven platform provides transparent pricing, enabling customers to access jewellery and bullion at honest market rates, free from the traditional markups imposed by legacy retail structures. The platform democratises access to a broader range of jewellery and enables gold monetisation along with investing in gold-linked financial products.