Jewellery
IGM features a tech-driven ‘metaverse’ shop-in-shop model, empowering traditional jewellers to join the organised retail sector without sacrificing their independence.
This innovative model provides jewellers with digital tools and a virtual showroom, bringing their businesses into the digital age while maintaining the personal and localised service that customers value. With this, IGM enables traditional jewellers to reach new markets and elevate their service offerings.
Highlights
Digital-first platform
IGM redefines the jewellery sector by creating a digital-first platform that embraces both the traditional values of gold and jewellery in Indian society and the benefits of modern technology. Through this pioneering approach, the company empowers India’s consumers, bringing them into a new era of financial inclusion and providing them with the tools to harness the full potential of their gold and jewellery holdings.
Immersive shopping experience
From a visual and user experience perspective, the platform showcases premium jewellery through high-resolution imagery and immersive metaverse elements, such as virtual try-ons and 3D showrooms, ensuring an interactive and engaging customer experience. The platform is optimised for seamless performance across all devices, offering a fast, intuitive, and secure shopping experience.
Safe and secure
With robust cybersecurity protocols in place, including encryption, regular audits, and multi-factor authentication, IGM protects customer data and transactions, ensuring compliance with data protection laws.